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Mastering Google Search

  • By Bleeding Bulb
  • July 15, 2019

Many small business owners are still using Google search in the most basic way possible. This can makes sense to a certain extent when you take a look at their daily routines. They use Google to find bits of information that they require at a specific point in time. This can be anything from looking up a potential supplier to researching various conferences and exhibits where they could showcase and market their products or services.

Demystifying OKRs for Small Businesses

  • By Bleeding Bulb
  • July 1, 2019

OKR stands for Objectives and Key Results. It is a goal-setting framework popularized by Intel CEO Andy Grove in his book titled High Output Management. This article will break down the basics of OKRs and help you learn to implement them into your small business.

The Ultimate Ecommerce Website Guide

  • By Bleeding Bulb
  • June 15, 2019

Whether you have just opened your e-commerce website or have an established one up and running, there’s always a desire to grow. Many e-commerce businesses shut down after just a couple of months because they’re not seeing the projected growth they were expecting. This is because many aren’t aware of the challenges faced when operating an e-commerce store.

The Art and Science of Building a Strong Brand

  • By Bleeding Bulb
  • June 1, 2019

For most small business owners, branding is the preserve of big businesses like Coca Cola, Red Bull and Nike, who pour millions of dollars into brand-building activities. While these are the most visible examples of branding, small businesses too can benefit from building credible and unique brands. In this article, we take a broad look at what small business branding is and how investing in it can benefit your business.

Scaling Your Business Through Partnerships

  • By Bleeding Bulb
  • May 15, 2019

As a small business owner, marketing is a key part of your daily work. Your business growth largely hinges on marketing, meaning you will spend a lot of time thinking of how to market your business more effectively. In this guide, we explore partnership marketing; an effective yet often underutilized type of marketing that can help your business grow significantly, while keeping your costs low.