We know that technology has changed our world from desktops to laptops and now to mobile phones. People who go to school, travel, or stay at home are often on their phones 18 hours a day, so catering to this platform is essential.
You may know that mobile apps, software that works on mobile telephones and tablets, can run on native, hybrid, or HTML platforms. We are going to discuss the differences between each so that you can decide which is best for your business.
Native apps
These are apps that are created specifically for a platform, such as iOS or Android. They are built using the language and tools designed for that platform. For example, Objective-C, Eclipse, or Java. These perform best for their specific devices and are considered the most usable, have the best features, and provide the best app experience.
These apps are designed for games, information, music, and videos, and the information on them is not necessarily searchable through Google. Plus, the app is often available for only one type of device, alienating the other users.
Hybrid apps
Hybrid apps are a combination of native and HTML5 apps. They may not necessarily combine the best properties of each system. This app is useful because it works across all platforms. They may not necessarily work the best though, and not all capabilities are available everywhere.
To learn more about Hybrid Apps and why they’re good for your business, watch this video:
Small businesses, which cannot afford to develop a native app, choose hybrid apps. Plus, these apps don’t alienate any platform, so it is available to more potential customers.
HTML5 apps
HTML5 apps are basically websites or webpages created to be viewed on a smaller screen. This is what is meant by optimizing a website. Often images are stripped away, leaving only basic information. These apps can be opened with any smartphone, mobile device, or tablet. It is useful because this information is searchable from Google.
The problem is making the website or page look good across any platform. Since almost anyone can set up their website on these mobile-optimization sites, there’s not much you can do if your site looks bad on an Android device but great on an Apple device.
Which is best for your business?
It depends on what you need it for. If you simply need a mobile-optimized site, go for HTML5.
If you have a big company, you can probably afford to hire developers to make a native app and keep on top of the necessary changes and updates. But if you’re on a budget, a hybrid mobile app may be the best solution for you because updates can be done quickly. And, it combines the best of native and HTML5 apps in one. You have access to all devices on the market, increasing the number of potential customers. Still undecided on which app to use? Bleeding Bulb can help with more details.
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