Getting On the Same Page as Google

Do you feel overwhelmed by all the information on how to run a successful website? There is a lot of advice out there, but it’s just a matter of sifting through the garbage to find the Google gold.

searching-for-google-with-magnifying-glassOne thing that is important to understand about the internet is that when someone needs something, they Google it. The word Google is a brand, empire, noun, and verb. Virtually everyone knows how to Google information, even four-year-old children and non-technical people.

You need a high SEO or Google Page ranking to assist existing customers and future clients in finding your business. SEO stands for Search Engine Optimization, and it is one of the most important ways of getting a high ranking.

Why is SEO so important?

When you have a high Google page ranking, Google lists your site on the first or second page of the search results. So, people, who otherwise might not find your business, see your link. The closer you are to the top, the more likely people are to click on your link and visit your site.

To achieve this visibility, you need to rank higher in Google’s search engine by optimizing your content. You can either do it yourself or hire a professional. It depends on the goals you set for your business.

To learn how to rank high in a Google search, watch this video:

Having professional assistance available is especially important when you are working with new customers all over the world. You want to make sure that you’ll have a team of professionals by your side to bring you brand new customers. Having professional assistance available is especially important when working with new customers around the world. Make sure you have a team of professionals on your side.

with-proper-seo-the-number-of-foreign-clients-risesSome experts believe it’s important to be in the first three listings on the first page because most people don’t look any further. But if you have a niche website, it may not be bad to rank on page two. People looking for specific information continue clicking until they find what they are looking for, which may be your site.

For these reasons, treat Google as your new best friend. If you don’t follow or believe in good SEO practices, your site is going to be dead in the water.

Why is understanding Google search necessary?

To continually bring in new customers, you must know the Google Best Practices. Realize that Google changes their algorithm every few months. This means that there is continued opportunity for new websites to get ranked and available in the search results. If you don’t update your site, it’s pushed to the back.

To dive-in and see how Google Search works, it’s best to hear from the masters themselves:

It’s imperative to be at the top of the list of ranked results and have Google page ranking so that people can find you. As a business owner, that means you need to understand why SEO is crucial to your business.

You do not have to write the content yourself but work with professionals who will help you get excellent results immediately.

your-improved-google-rankings-on-a-tablet-screenReview Google’s Best Practices at least once every six months, in case you need to tweak your site. Google encourages you to update your old blog posts with new content. Don’t copy and paste the same old post several times. Otherwise, you’ll lose your good ranking.

What else can I do to stay ahead of the Google changes?

Google gives advanced warning to web page developers, but this information is available to anyone. You don’t need to be on the ball and implement the changes immediately. Updating within the first week of a release is a good idea, however.

Google typically gives warning of a new algorithm in the range of 30 days to 6 weeks.

Once it’s out, there are specific release notes for web developers. This gives everyone enough time to make changes that are critical to success.

That means that there is time to continue to:

Make changes on your website – We’ve established that Google loves it when you add original content.
Choose new keywords – As the needs of the people change, so do Google’s algorithms.
Keep people coming back – Keep your viewers entertained, give them something to think about, and make them come back for more.

It’s important to remember to stay on top of these changes so that you never let your blog become stagnant.

A few more SEO tips

To stay on the same page as Google, add new and engaging viral content. It is often the single most important thing to do in your website’s strategy. Some sites do this once a day, while others do it about three times a week. Either of these is a great plan. Recurring customers may be overwhelmed with too much content, especially if they are also on your email subscription list.

Entertain your regular viewers, but draw new viewers with original content. If you have nothing different, new clients will not visit your site. Don’t be that website with only one blog post.

Remember that Google can be your friend, helping you get a good website ranking. Always play by the rules, and check out the latest algorithms when they come out.

One thing is certain, in a couple of years there may be something new that sweeps the internet by storm. If it’s your site, you’ll be hanging out on a tropical beach sipping drinks. And, your competitors will be stuck in their dining rooms trying to figure out why their website ranks on page 30.

To learn more, contact us or subscribe by entering your email in the field below.