As a small business owner, marketing is a key part of your daily work. Your business growth largely hinges on marketing, meaning you will spend a lot of time thinking of how to market your business more effectively. In this guide, we explore partnership marketing; an effective yet often underutilized type of marketing that can help your business grow significantly, while keeping your costs low.
If you have a couple of app ideas floating around in your head and you’re considering making an app, it’s important to truly understand what goes into creating an app. Though coding is a huge part of the app creation, there are other fundamental factors you’ll need to focus on if you want your app to be a success.
Starting a company or business is difficult; but sustaining, nurturing and growing it is far greater challenge. Many budding entrepreneurs launch a company with all guns blazing, but unfortunately very few sustain or grow it to the next level. With the right strategies in place, starting, building and growing your business can be an extremely rewarding and lucrative experience.
Some of the marketing techniques you might have employed in 2018 are no longer going to work. It is worth mentioning that 2019 is not ditching all the previous marketing trends; such as chatbots, content curation, and video marketing. However, there are some other trends that are going to set the pace in 2019. You should definitely adopt them as soon as you can if you plan to thoroughly outclass the competition.
The US SBA (Small Business Administration) notes that up to 50% of all new businesses do not survive to their fifth year. Of those that make it to five years, only one third will make it to their tenth anniversary. However, the advent of the internet has given small businesses a valuable ace up their sleeves: small business websites.