Stop Losing Potential Customers Due to Website Issues Website design is more than just aesthetics. It’s about functionality, user-friendliness, and, most importantly, user experience. However, in this digital era, many businesses still get it wrong, causing frustrations for their users. Let’s highlight the seven top frustrations users experience on a website and provide solutions to […]
Whether you like it or not, social media has become one of the most powerful tools in marketing for large and small businesses alike. Once nobodies, thousands of small companies have transformed themselves into influential brands through the use of apps such as Facebook, Instagram, and SnapChat.
Small Business Survival Kit 2023 As our business interactions grow in both complexity and velocity in 2023, every responsible entrepreneur should try to get ahead of the curve. A great way to do this is to prepare a “small business survival kit” to help you succeed. This effort essentially needs to combine a […]
Many small business owners are still using Google search in the most basic way possible. This can makes sense to a certain extent when you take a look at their daily routines. They use Google to find bits of information that they require at a specific point in time. This can be anything from looking up a potential supplier to researching various conferences and exhibits where they could showcase and market their products or services.
For most small business owners, branding is the preserve of big businesses like Coca Cola, Red Bull and Nike, who pour millions of dollars into brand-building activities. While these are the most visible examples of branding, small businesses too can benefit from building credible and unique brands. In this article, we take a broad look at what small business branding is and how investing in it can benefit your business.